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Generation TikTok

A new eldorado for brands

With 800 million monthly active users worldwide, TikTok has taken hold of the youth. Having become essential in just a few years, the Chinese application is revolutionizing the digital landscape and its uses. It is no longer possible to ignore it!  

From Charli d'Amélio, the most followed dancer on the social network to Emmanuel Macron via Levi's or McDonald's, all have invested in TikTok to address their community.  Historic challenges like the #DontRushChallenge or the #ToosieSlideChallenge have rocked the web during containment linked to the COVID-19 pandemic. During this same period, the social network crossed the 2 billion downloads mark, becoming the most downloaded mobile application on the AppStore.  

What makes this app that everyone is talking about so successful? What are its codes? How to use it in your communication plan? Amélie Ebongué, social media expert gives you the keys to exploit the full potential of the platform.  

Available in bookstores since October 13

and on Amazon , Cultura , DUNOD , e.Leclerc , FNAC , Hachette , Furet du Nord , Independent Libraries

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